Your resume is usually seen by those whom you have either sent it directly or a recruiter or through job portals. That is a small group of people who know you exist and looking for a job. If you use social media in your job search you can multifold the probability of being spotted by the right employer.
Majority of employers and recruiters today use social media to source their candidates, which means if you want to be found for that ‘right job’ – using social media as your job search strategy is imperative. It helps to portray your skills and experience in better light and provide opportunities to network with professionals with a similar skill set. Studies have shown that 92% of companies are using social media for hiring—and that three out of four hiring managers will check out a candidate’s social profiles.
Types of Social Media to explore your job search:
This is the obvious one, If you are actively job searching it is essential that you have an up to date LinkedIn profile. Find the right endorsements and use referral well. Don’t be shy to ask for help. You can find further help on how to create a Killer LinkedIn profile here.
Facebook is the second most popular social network for recruiters. Use Facebook to demonstrate your professional interest and your skills by posting and liking content that will enhance your professional image. Fill out your profile with your professional summary. Join Groups and like pages that you aspire to work with. Connect and chat up with people who are influencers in your respective fields and ask for guidance. More ways to find jobs on Facebook:
How can a tweet running 140-character or less help your job search?
The answer lies in few tips and tricks to make twitter work for you.
Step 1: Create a professional handle – Keep your name your real name and choose an appropriate, memorable Twitter handle. Avoid using numbers If needed, you can use underscores
Step 2: Choose a professional photo for your avatar
Step 3: Header background is your billboard – let it speak to the brand you are. Make sure it has all that you want your audience to know about you.
Step 4: Follow the people you admire professionally and whom you want to work with. This is the easiest ways to stay informed about new job openings and find referrals who can recommend you for that opening you were looking for.
Step5: Contribute either by tweeting or retweeting people you follow to make your presence felt with the relevant target group, display your expertise and your knowledge by saying something that adds value. Retweet that you find inspiring and add your thoughts – this will help build your professional image. There are some things you should avoid doing on twitter read them here –What not to do on Twitter
Blogging is a powerful tool that can help you get you the job you want. Writing a blog is a great way to share your story. The length of the article doesn’t matter, the content does. You have the time and space to write about what you are passionate about, things that excite you or you care about. The best personal blogs are, essentially, professional portfolios. Share your stories. Make sure your blog compliments and supplements your resume. And once you have written the blog – reach out to the relevant audience ( your prospective employers and influencers ) and post where they can read. How to Start a Successful Blog
Some shortcuts that will help you gain that extra mileage. Use schedule tools – you can find some useful tools here
What you find about yourself is what your prospective employers will find too. If you find something undesirable try to remove it from the source this article might help throw some light.
Be deliberate in posting and adding a point of view. Don’t be ad-hoc and be careful what you’re posting — visually or otherwise. Social media’s objective is to find and bring like-minded people together. Reach out people you look up to, people who respect and get inspired with. Find your next job by being social in the media.
Please add your stories if you had found a job through social media.